At its core Tiger Balm Project grew out of a frustration with pre existing Asian collectives that talk about the Asian experience through a narrow (East Asian) lens. I want people to know that SE Asians still exist, have their own stories, and are more than what is represented through Western media. SE Asians even face discrimination from E Asians through colorism and prejudices about SE Asian culture. 

Like most Vietnamese kids I grew up with Eagle Brand medicated oil that came in the tiny green bottle. It’s pungent, it burns to apply, but it worked every time to heal almost anything.


Brenda Nguyen, Founder

Alana Sy, Business Manager

Han Le, Social Media Manager

Kris Oca, Art Direction